I don't use my board to make money. I use UBB threads because I think that if you are going to do something do it right, and because the support here is second to none. There is no other board out there that I would even consider at any cost (even free) so I guess I justify it by saying, "if I am going to have a forum board, I would rather give my visitors the best possible forums I can." UBB (for me) makes the grade.

I don't make a profit from my coffee table, or my tv, I do enjoy them and happely payed for them

I also enjoy UBB, and happely payed for that

I recently renewed my license with no coupon code, and no complaints!

I agree with what Yarp said.

If you don't want to spend anything there are several good quality open source products, but that isn't the category that UBB is in. But if you want to purchase a professional product where you'll feel like the the developer actually listens to the users then there is no better choice than UBB.

...and I agree with you!

Time and again it's been proven that you get what you pay for.