LJN 1985 Toy Fair Catalog
Pages 46 with original price sheet and marketing supplements
Key Brands or Features of this Catalog:
The THUNDERCATS action figure and toy line!
WWF (now WWE) Wrestling figures and toys!
'V'TV seriesfigures & toys!
Otherlines include Cabbage Patch Figures & Sets, X-terminators, Electric Slot Car Sets (Voltron, GoBots Street Force, Switch Bots, Shirt Tales,Vehicle lines such as Speed Riders, Water Force, Water Divers, Knight Rider, A-Team, Street Hawk and more.
Details of this offering:
A toy industry veteran is releasingtheir collection of hundreds of Toy Fair Catalogs from dozens of prominent Toy Vendors. Many from companies who no longer exist. This release primarily covers a period betweenthe 1970s and 1980s. Nearly all of thecatalogs listed were obtained in person during the Toy Fair event of the listed year, documented then stored all these decades.
This period of time features the introduction of some of the industry’s most successful action figure, doll or game brands such as: Transformers, GI Joe, Teenage Mutant Ninja Turtles, Ghostbusters, Care Bears, My Little Pony, Cabbage Patch Dolls, Thundercats, Trivial Pursuit, Micro Machines even ‘80s Tech, Robots and Video Games.
About the American International Toy Fair and Toy Catalogs
Toy Fair is the biggest Toy trade event and held annually in mid February in New York City. All the major toy vendors and distributors present their newest brands and inventions to retailers and the media. The event is not open to the public. Historically, while most toy companies had samples of most of the year's newest toys on display within their showrooms, visitors were given catalogs, flyers, pricelists, order packets or other take-always. As Toy Companies moved into the 21st Century, the advancement of technology reduced the need for such lavish publications. Many vendors stopped producing such catalogs altogether over time.
There is historic significance in many of these kinds of booklets.
Between the 1980s and early 1990s many of the smaller yet significant toy companies were purchased or merged with other small to midsized companies. By the mid 1990s many of these remainingcompanies were finally purchased and absorbed by one of the big two, Hasbro or Mattel.
Hasbro has absorbed: Kenner, Tonka, Galoob, Playskool, Coleco, Parker Bros, Milton Bradley, Selchow & Righterand Tiger Electronics
Mattel has absorbed: Fisher-Price, Matchbox, Tyco, Ideal and View Master
Another significance of Toy Fair catalogs...some items or entire brands featured in these books never made it into production for various reasons or significantly changed in some fashion by the time they ended up on retailer shelves.So these catalogs provide the only original public documentation of these kinds of rarities.
Photosare of actual item available for sale.
Condition: Excellent - Complete, clean, glossy. Very lightly used. Has been in storage for decades.
See my other sales or"Buy-it-now" offers for more collectibles.
Shipping fees of course will be combined for multiple items purchased.
Overseas buyers: See shipping details and select your country to learn shipping cost. If you purchase multiple catalogs that will not fit into a flat envelope, and a box is needed, the shipping cost will increase depending upon final weight. I only ship via Priority Mail International. Remember you will also be responsible for any Import Duty taxes your country charges to pay upon delivery.
If you have any questions, please contact me before you buy. Thanks for looking!
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