Here is an extremely rare and unique piece of advertising that employs a Pictorial Map of the United States as the medium with which to promote its products. This piece is actually Three (3) heavy cardboard plaques, or placards, that were probably used for In-Store Advertising or Point-of-Sale Merchandising. The map -- also printed on 3 separate sections -- is a caricature map depicting agriculture of the various 48 states, particularly, animal husbandry, because, of course, the Armour Food Company specialized, and today still specializes, in meat packing and selling. My guess is that this display piece would have graced the meat department of a local grocery store, or it may have been given to a butcher shop that carried Armour meats. It is dated 1919. Keep in mind that in 1919 there were no real \"supermarkets\" or big box food stores, so this display piece probably was visible throughout the store, providing tremendous advertising for Armour. It may have been intended as a seasonal form of advertising meant to be discarded aftera promotion, but given theculture of pernanancey of the times, it may have been meant to serve a store or butcher shop for more than a year or even semi-permanently. The plaques are basically rectangles, but the tops are curvilinear. At the center of the display (the middle plackard) an Armour ad is flanked by two bull\'s heads. There are 3 genres of illustrations to this piece: 1)the map is caricature map and reminiscent of later true Pictorial Maps that began in the 1920\'s and saw there Golden Age in the 1930\'s -- this is then a very early Pictorial Map!; 2) Still Life Art for the 8 Armour food product frames that flank the map left and right; and, 3) Decorative Art, somewhat of the Art Nouveau movement prevalent in the 1910\'s that grace the beautiful light brown border of the display. You don\'t often see these 3 art genres on a map, even of this vintage. This could very well be a one-of-a-kind display, or the last one of its kind in existence that Armour made and distributed, especially with all 3 placards remaining. The placards are 19 1/4\" x 29 3/4\" each, so end to end, the display is about 57 3/4\" x 30\" -- a large \"map\", so to speak. The 3 maps register perfectly; there is no \"geographic overlap\". The printed paper appears to be a lithograph, but I am not sure. The paper is glued to the heaviest gauge cardboard I have ever seen, almost 1/4\". The display is not in the best of shape, unfortunately, but it is still very colorful with no real fading, which is remarkable considering how it was probably used. Please see the Condtion Section where I go into detail as to condition. This item displays very well on a table, floor, shelf, or desk. It would look great framed with a curved top, especially with a frame for each map section. A very rare piece for a map or advertising collector that is almost 100 years old.

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