I think they should take it one step further and build a true community portal out of it. Be able to disconnect portions of the framework and create a true framework that allows the use of portlets etc. They could also provide technologies and web services that make integrating and assimilation easy
They should hire one graphic designer to create stylesheets for private and public use. Make it super easy to jump right in as a novice user or a professional.
I am a pretty aggressive thinker sometimes.