It doesn't have to be lab test readouts and such to get the message across without hyperbole
But that is part of the reason it gets slammed by other scientist in certain fields of study as they have the studies to dispute these claims. Part of the criticism of Michael is that he too took studies out of context and reworded them to fit his paper.
So, yes both sides are at fault for misinformation.
I'll continue to recycle stuff as I think it's the right thing to do, but sorry - I won't stop driving my car any time soon to save the World as Al would love me to do.