Pioneer Palace Menu - from 1936 Texas
Features Billy Rose cowgirl on front, back is Budweiser.
Printed in Ft. Worth, Texas
The menu inside features such pricing as a BBQ sandwich for $0.25 - but that when a quarter was a lot of money.
Size is 8.5 x 11. Excellent condition.
Dallas had the Texas Centennial and Amon Carter in Ft. Worth was more than a little put out that Dallas won the offer, not Ft. Worth. Amon Carter had the Texas Frontier Centennial at the same time and was said to have advertised it as 'go to Dallas for culture but come to Ft. Worth for fun. The same is still in evidence today.
The Texas Frontier Centennial, Fort Worth's special observance of the Texas Centennial, was planned to portray the culture and atmosphere of the old frontier. It was sponsored by Amon G. Carterqv and a board of control and financed by a local bond drive. Billy Rose of New York was employed to stage the entertainment. The spectacle covered 162 acres and cost $5 million. The Old West lived again in Frontier Village, in which Sunset Trail was lined with livery stables, general stores, an old church, and other buildings typical of the 1870s to 1890s. A railroad train with wood-burning locomotive and wooden coaches demonstrated transportation of the same period. Exhibits included Sally Rand's Nude Ranch, Jumbo (a musical circus), the Pioneer Palace (a restaurant and dance hall for presentation of burlesque shows and square dances), and a replica of Will Rogers's den on his Santa Monica, California, ranch. The West Texas Chamber of Commerce exhibit presented modern West Texas. The most publicized part of the celebration was Casa Mañana, "the House of Tomorrow," in which seats and tables to accommodate 3,500 spectators faced a revolving stage on which Billy Rose presented his musical show. The musical show's theme was the historical development shown in four world's fairs: the St. Louis Fair of 1904, the Paris Fair of 1925, the Chicago Fair of 1934, and the Texas Centennial of 1936. So popular was the celebration that it was presented again in 1937.
