Apple “To the Crazy Ones” “Think Different” Advertising Campaign Genius Tee Shirt.
For the real Apple enthusiast!!!
This Apple Genius “To the Crazy Ones” was created by Apple Computer as part of the Think Different advertising campaign in conjunction with Steve Jobs’ return to Apple.
One of his top priorities was the renewal of Apple’s image. Lee Clow and his team from TBWA Chiat/Day advised that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. They presented a new slogan for Apple’s advertising ads: “Think Different”.
The \"Think Different\" campaign provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, \"Think\".
The Apple Genius “To the Crazy Ones” Think Different Advertising Campaign Tee Shirt is very rare as it wasn’t readily made available to the general public. It could only be purchased in the Apple Company Store located on the Apple Campus in Cupertino California
Printed on the backside of the Apple Genius “To the Crazy Ones” Think Different Advertising Campaign Tee Shirt is:
To the crazy ones.
“Here\'s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They\'re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can\'t do is ignore them.
Because they change things.
They Invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can
change the world, are the ones who do.”
“Black Apple Logo
Think Different.”
The left sleeve of the Apple Genius “To the Crazy Ones” Think Different Advertising Campaign Tee Shirt has the black Apple Logo.
Size - Label Marked \"Large\", but could be XL (see dimensions below)
Extra Heavy DutySoftMaterial.
Chest - 25 inches
Length - 28inches
Shoulder to Shoulder - 22 1/2inches
Sleeve - 9inches
Very Good condition, Especially Considering it’s Age.
Please see and refer to the pictures as they are part of the selling description.
