EXTREMELY VERY VERY RAREVINTAGE APPLE COMPUTERS RAINBOW LOGOBook Jacket/Cover -- NEVER USED
There is no production/printing information on the book cover,
but I acquired it during the early 1980s.
Apple used the slogan: "The MOST Personal Computer"between 1982-1985 and coincided with the launch of the earliest Macs.
Item ships rolled in poster tube.
DIMENSIONS: [LANDSCAPE ORIENTATION] H: 15" X W: 22"
BACKGROUND INFORMATION: Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer Company in 1976. Their first product, the Apple I, was a computer kit that required assembly. The Apple II, followed by the IIe, fully assembled computers with color graphics and sound, were released in 1977. They became huge successes, particularly in education and small businesses. Apple introduced the Macintosh, a personal computer with a user-friendly graphical user interface (GUI). Its iconic "1984" Super Bowl commercial positioned it as a revolutionary product. During the late 1980s and early '90s, Apple faced challenges, including declining market share and internal turmoil. PROMOTIONS AND PROMOTIONAL ITEMS:Apple's marketing campaigns in the mid-1980s were characterized by their creativity and effectiveness. Some notable promotional products and marketing strategies included the famous "1984" Super Bowl commercial.This iconic commercial, directed by Ridley Scott, introduced the Macintosh to a mass audience and is considered one of the greatest commercials of all time.Other notable promotional items other than posters include the famous cube note blocks, belt buckles, kites, paperweights and t-shirts.Apple's innovative products and effective marketing strategies helped to solidify its position as a leader in the personal computer industry during the mid-1980s. The logo book jacket/covers fit right into the company's marketing mix of that period.

***SEE PHOTOS*** Vintage book jacket/cover printed on 2-sided glossy paper cardstock. NEVER USED. NO TAPE MARKS, CUTS OR OTHER HOLES. The cover was stored in a curled, but not creased position, leaving curl marks in the form of slight creases and pronounced curl marks in the paper on both sides [SEE PHOTOS]. The gloss on both sides has lasted nicely. The corners and edges on all sides are nice and sharp, and have no folds. There are no stains, tears, rips or other printing flaws. Logo side: Colors are bold and sharp. There are multi-colored stripes running horizontally across, along with the old Apple Computer rainbow apple-with-a-bite-out logo, and the following text below in cursive font reads: "The Most Personal Computer". Reverse Side: Completely white with two labelled, line-printed instructions: 1) a rectangle with centered lines and the text: "Center Book Here", 2) 12 lines spaced at 1/2" intervals with the text: "TRIM ALONG LINE TO PROPER SIZE" repeated 4 times.