This keyboard is the brand apple. The box has some marks on it and there is like a little thing coming off on the back that is part of the package. The iPad case has a keyboard and it goes with a 10.5 inch keyboard. The papers fold up into a little white container thing and it is instructions and information about the product. The case has some stains on the velvet and they are pictured. The last picture is how the case and papers will look inside when you receive it. Please let me know if you have any other questions.