You'll want something like this:

Code
if (@include(getenv('DOCUMENT_ROOT').'/asr/phpadsnew.inc.php')) {
  if (!isset($phpAds_context)) $phpAds_context = array();
  $phpAds_raw = view_raw('zone:1',0,'','','0',$phpAds_context);
}

$body = <<<EOF
{$phpAds_raw['html']}
EOF;