Samsung Group ⓘ[1] (Korean: 삼성; pronounced [sʰamsɔŋ]; stylised as SΛMSUNG) is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous affiliated businesses,[2] most of which operate under the Samsung brand, and is the largest chaebol (family-controlled conglomerates in South Korea). As of 2024, Samsung has the world's fifth-highest brand value.