sounds like a permission conflict with cookies. Ensure that the users are logging in from
www.yourdomain.tld if you have
www.yourdomain.tld set as your domain in the ubb config; what tends to happen is users try to login at yourdomain.tld instead and when redirected they're not logged in. There is a fix for apache servers listed in the FAQ forum (Redirect Non-WWW users to WWW)