The sad thing back then was that Microsoft was already WELL on it's way to becoming the biggest software publisher in the World.
Local BBS with modems had banks of dozens of modems to connect to their systems. Microsoft though still only had 2 9600 baud modems that you could connect to their site to FTP down some files. Was difficult as heck at times to get on.
Now days they get millions of hits on thousands of servers daily.
