Yea it looks like you inserted something where it should not from prior attempts and the tag called EOF(HEREDOC) is hosed.
So I would delete everything in the island and I mean delete everything and place everything below in the island:
/* PHP CODE HERE */
/* BODY HERE */
$body = <<<EOF
<a href="http://www.getitlubed.com/freecatalog.html">Free Catalog</a>
EOF;
And don't forget to name the island.
