I think that

Code
<?php
if (@include(getenv('DOCUMENT_ROOT').'/phpadsnew/phpadsnew.inc.php')) {
if (!isset($phpAds_context)) $phpAds_context = array();
$phpAds_raw = view_raw ('zone:13', 0, '', '', '0', $phpAds_context);
echo $phpAds_raw['html'];
}
?>

Should end up:
Code
/* PHP CODE HERE, IF NECESSARY */
if (@include(getenv('DOCUMENT_ROOT').'/phpadsnew/phpadsnew.inc.php')) {
if (!isset($phpAds_context)) $phpAds_context = array();
$phpAds_raw = view_raw ('zone:13', 0, '', '', '0', $phpAds_context);
}

/* DO NOT CHANGE THE LINE BELOW */
$body = <<<EOF
echo $phpAds_raw['html'];
EOF;
/* DO NOT CHANGE THE LINE ABOVE */

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