I know, FaceBook is a dirty word, but it's a force we're obviously gonna have to address. I didn't have an account until last week when I signed up to set something up for the car club's website I help manage...but in doing so, I learned that their were "groups" and "pages", neither of which I know the slightest about.
So, I'm asking my fellow webmasters who have integrated with FB: what are the pros/cons of each?