This question pertains to the statistics provided for visits and activity for our site off the server. I need to know, for advertisers, if the visits category is the number of unique users.
From the stats page, Key Terms, I would assume visits does equate to unique visitors. Am I correct?
Key Terms:
Hits: The total number of files requested from the server.
Bytes: The amount of information transferred in filling those requests.
Visits: The (approximate) number of actual individual visitors.
PViews: The number of Web pages viewed by those visitors.