Quoting
The Manual:
OPTIMIZE TABLE should be used if you have deleted a large part of a table or if you have made many changes to a table with variable-length rows (tables that have VARCHAR, VARBINARY, BLOB, or TEXT columns). Deleted rows are maintained in a linked list and subsequent INSERT operations reuse old row positions. You can use OPTIMIZE TABLE to reclaim the unused space and to defragment the data file.
and
In most setups, you need not run OPTIMIZE TABLE at all. Even if you do a lot of updates to variable-length rows, it is not likely that you need to do this more than once a week or month and only on certain tables.