I don't like Social Strata's technique here. They start with:
"We created the original Ultimate Bulletin Board (UBB) in 1996. You probably knew our company as Infopop when you purchased your first UBB."
So they specifically say it's the software we bought and use. Then they go on to say:
"And now we have brought it back big time, this time as an entirely hosted service ..."
So the mindset they create is "you bought UBB from us and now we have our new version out" as if it's tied into the UBB software we're currently using.
They even say:
"The new UBB Forum has the following benefits ..."
We call this software here our UBB forum. So it completely creates the impression that this is a new version of our UBB forum software.
