The main reason is we have some things, like the portal, that other software doesn't include or that you have to pay extra for. We're not a new company, so our pricing was never set to undercut anyone. We might not do as many new sales as some of the cheaper competitors but we have a good track record with return customers, either renewing or buying more licenses. This allows us to focus more on what our current customers want instead of what we need to do to attract new customers.
